For the purposes of this article, let’s focus on the first two reasons. If you want to build a website or to monetize through ad revenue, you’ll want people to visit your website. The best way to direct online traffic to your website is through an effective domain name.
Why? Why? Let's compare domains to old-fashioned physical business addresses. If you were running an electronics store, would you rather be on Main Street or on the back road in the middle of nowhere? If you were running an electronics store, would you rather be on Main Street with accessible parking or in a business park on the outskirts of town? In both of these examples, it's best to be in high-traffic areas that are easily accessible to potential customers. It's the same for domain names.
Premium domains can provide businesses with an easily accessible online presence for the largest number of potential customers. For example, if you had an electronic sales company called digital, you would get the most traffic from sedoname.com. That would be the electronics on Main Street. Other alternatives like sedonamename.net or a Facebook page will take you further from the Main Street and your potential customers.